Harvey Nichols plans to open a 2nd store in Turkey

Harvey Nichols the luxury department store chain from the U.K is looking beyond the U.k now for the promise of more sales. The Knightsbridge-based retailer has secured plans to set up a 2nd store in the Turkish capital of Ankara after the success of its first venture in Istanbul. Harvey Nichols has signed a deal with Demsa, a Turkish investment group.

In the face of sluggish demand from customers at its seven stores in Britain and Ireland, Harvey Nichols is now also looking to other emerging markets such as Turkey, Brazil and Russia.

Turkey is a market that is becoming more attractive day by day and the list of international brands that have entered into Turkey is expanding at a rapid rate.

Starbucks proved to be a marvelous success. Starbucks spread around Turkey in a very short time and the people of the country incredibly embraced this trademark. Debenhams, an important retail company of England, is another outstanding trademark brought to Turkey together with The Body Shop, Claires, Dorothy Perkins, Evans, Miss Selfridge, Peacocks, River Island, Topshop, Topman, Le Pain Quotidien and Next. The total number of shops of these 13 trademarks is around 200. Starbucks comprises 87 per cent of the activity of the group in Turkey in terms of volume.

IKEA
The Swedish furniture and house accessory shop IKEA become a phenomenon even before it arrived in Turkey due to what was written and told about it. The first IKEA shop that was curiously expected was introduced to customers in the year 2005. Following this first shop opened in İstanbul-Ümraniye, the second shop was opened in İzmir-Bornova. The third one has recently been opened in Bayrampaşa. IKEA has become the favorite trademark of the young consumers residing in cities that try to keep away from classical templates due to the changing life profile in Turkey.

Haagen-Dazs
Haagen-Dazs, the famous American ice cream trademark, opened its first concept café in Turkey in the capital, Ankara. The trademark, brought to Turkey by Nişfud Gıda in June 2006 continues to expand by opening new cafes in many shopping centers.

Ben&Jerry’s
The American ice cream trademark Ben&Jerry’s entered the Turkish market in coordination with Algida. The company that has shops in 22 countries and is going to serve with two shops in İstanbul in the beginning, aims to reach 1 million consumers in Turkey.

Cartier
Cartier, active in the filed of jewelry design and production, opened its first boutique in İstanbul in compliance with the new architectural style of the interior designer Bruno Moinard of Paris in the beginning of the year 2007. Cartier, established as a family company by Louis Francois Cartier in 1847, has over 220 boutiques all around the world.

Habitat
The English furniture and house decoration chain opened its first chop in Turkey in İstanbul in 2007. Habitat, opened in London in 1964, offers concept products different than the general style to customers under the motto “lifestyle retailer”.

Havaianas
Brazilian Havaianas that introduced flip flops to the world started its activities in Turkey in 2006. Havaianas, that is active in 65 different countries and sells 140 million items annually, entered chain retailers’ shelves in Turkey through its distributors and achieved to form a loyal group of customers in a very short time.

Intersport
Intersport, founded in 1968 Sweden is among the biggest sport retail chains of the world with it 5 thousand customers in 33 countries and its endorsement of 8 billion €. The group entered Turkey by signing a license agreement with Sporting Güngör A.Ş. and became the most important retail chain of Turkey in this segment by opening many shops in big cities.

Robert’s Coffee
After the introduction of Gloria Jean’s Coffees in Turkey, the coffee chain segment grew more with Starbucks. Many international coffee chains that do not want to leave the two giant trademarks alone also have rushed into Turkey in recent years. Robert’s Coffee, established in Finland in 1976, is among the most outstanding of these. The chain that entered Turkey in the year 2007 and opened 9 shops in one year expanded with an amazing acceleration and it announced that it is going to open 10 new shops.

Sephora
The French cosmetics retailer has 515 shops in 14 countries. Sephora which was brought by Unitim Holding, that attracted attention after it brought Harvey Nichols to Turkey, was established as a beauty shop chain in 1969. It was purchased by Louis Vuitton, luxury consumption goods giant, in 1997. Sephora opened two shops in Capacity and İstinyepark shopping center in İstanbul in Turkey which it entered in 2007.